Custom Product Pages (CPP)
Alternative versions of your product page — up to 35 of them — each with its own screenshots, promotional text and preview video, reachable by a unique URL.
Custom Product Pages let you ship up to 35 variants of your listing, each with a different screenshot set, promotional text and app preview. Every variant gets its own URL, so you point a campaign, an influencer, or a specific keyword at the page built for it.
This is a different tool from Product Page Optimization, and the two get confused constantly. PPO is a test — it decides which version becomes your default. CPP is targeting — every version stays live, and traffic sources decide who sees which. You can use both: test a set with PPO, then run the winner as a CPP for the audience it was written for.
The obvious use is paid acquisition, where matching the ad creative to the landing screenshots is one of the cheapest conversion lifts available. The underused one is organic: a meditation app arriving from "sleep sounds" and from "anxiety relief" wants different first screenshots, and CPP is how you serve both.
Custom Product Pages do not affect search ranking directly, and they are not indexed as separate listings. What they change is what a given visitor sees after they arrive.